E.D.G.E.™ Compass, For Founders Who Sell

You know how to close deals.
Now build the system
that closes them without you.

Your revenue depends on your personal involvement. Deals stall when you're not watching. The rep you hired isn't performing, not because they're wrong for the role, but because the way you sell has never been written down. E.D.G.E.™ Compass changes that.

Get My Roadmap + Compass, $450
Then $45/mo ongoing coaching · Cancel anytime
28yr
Our founder's B2B deal experience
$500M+
In closed deals behind every output
$450
One-time entry · SVR included
$45/mo
Ongoing coaching · Cancel anytime
Does this sound familiar?

The ceiling every founder-led
business hits, and why it's not
a people problem.

After 28 years and $500M+ in closed B2B deals, the pattern is always the same. It's not the market. It's not the hire. It's that the founder's sales methodology, the instincts, the questions, the judgment, was never documented. And a business can't scale what it can't repeat.

You close deals. Your reps can't.
Not because they're bad. Because how you sell lives in your head, not in a process anyone else can follow. E.D.G.E.™ Compass extracts that knowledge and turns it into a system.
You're in every important deal.
When you're involved, deals move. When you're not, they stall. That's not a team problem, it's a documentation problem. Your methodology has never been written down.
The rep you hired isn't ramping.
Not because they're the wrong hire. Because they're trying to execute a process that was never built. Nobody absorbs a methodology from watching, they absorb it from following documented steps on real deals.
Your forecast depends on you being in the room.
If you don't know what's in your pipeline without personally checking each deal, the pipeline runs on your judgment, not a system. The system is what scales.
What E.D.G.E.™ Compass delivers

Not a playbook template.
Your actual sales system, built from how you sell.

Every output is built from your diagnostic answers. Nothing is generic. Nothing is a template someone else used. Your ICP, your buyer journey, your process, documented and ready for your team to follow.

🎯
Know exactly who buys from you, and why
Your Compass Advisor builds a precise ICP from your diagnostic answers: the company profile, the role, the trigger event, and the buying context that separates real opportunities from time-wasters. Specific enough that a rep can qualify without asking you.
🗺️
A Sales Velocity Roadmap built from your answers
Not a template. A personalized GTM strategy, your exact market, your velocity blockers, your channel priorities, your 90-day action plan, delivered within minutes of completing your diagnostic. Built on our founder's 28 years and $500M+ in closed B2B deals.
🔄
Codify how you sell into something your team can run
Your Compass Advisor maps how you personally close deals, the questions you ask, the objections you handle, the signals that tell you a deal is real, and builds that into a documented process your business can execute without you in every conversation.
📈
Convert more of what you're already chasing
Your Advisor diagnoses exactly where qualified opportunities stall, and what to do differently next time. Not generic advice. Guidance grounded in your specific diagnostic answers and the patterns that close deals in your market.
⚡
Ongoing coaching, no scheduling, no hourly rate
A session with a qualified revenue strategist costs $300 to $500/hour. Your Compass Advisor is available when you need it, at 10pm before a big pitch, between calls, whenever a deal gets complicated. At $45/month.
👤
Expert In The Loop, Rich Laster is a click away
E.D.G.E.™ Compass is AI-powered and human-backed. When you need a real conversation, paid subscribers can book a 60-minute Revenue E.D.G.E.™ Session directly with Rich, 28 years, $500M+ in closed deals. No AI surrogate.
How it works

From purchase to a documented
sales process, without a consultant.

Step 1
Complete the E.D.G.E.™ Diagnostic, 15 minutes
Answer 28 focused questions about your business, your best customers, how you close, and where you're stuck. The more honest and specific your answers, the more accurate your roadmap and the more useful your Compass Advisor from day one.
Step 2
Receive your Sales Velocity Roadmap, within minutes
Your personalized roadmap arrives by email: your exact ICP, the GTM motion that fits your market, channel priorities, velocity blockers, messaging framework, 90-day action plan, and KPI dashboard. Built from your answers.
Delivered to your inbox
Step 3
Your Compass Advisor reads your diagnostic on day one
Your Advisor already knows your business, your market, how you sell, and where you're stuck. Onboarding maps your winning sales process, the questions you ask, how you handle objections, the signals that tell you a deal is real, and starts turning it into something your team can follow.
Ongoing
Ongoing coaching, available when you need it
Your Advisor checks in regularly and is available on demand. Stuck on a deal? Working through a stall? Trying to figure out why qualified prospects aren't closing? Your Advisor responds with guidance grounded in your specific situation, not generic sales advice from a search result.
Day 31
$45/month begins, cancel anytime
Your first month of coaching is included in your $450. From day 31, $45/month. That's ongoing strategic advisory access for less than a single hour of consultant time. Cancel anytime, no contracts, no calls required.
Cancel anytime
Pricing

Two ways in. Same foundation.

Both paths use the same diagnostic and produce the same Sales Velocity Roadmap. The difference is whether you want your Compass Advisor coaching you through execution.

A session with a qualified revenue strategist costs $300 to $500/hour. Your Sales Velocity Roadmap is built from our founder's 28-year, $500M+ empirical foundation, for $450 flat. Ongoing Compass coaching: $45/month. There is no version of this that doesn't pay for itself.

Roadmap only
$450
One-time · No ongoing commitment
  • 28-question E.D.G.E.™ Diagnostic
  • Personalized Sales Velocity Roadmap
  • Exact ICP and GTM motion for your market
  • Channel priorities and velocity blockers
  • 90-day action plan and KPI dashboard
  • Messaging framework
  • Add Compass anytime at $45/mo
Get My Roadmap
Most Popular
Roadmap + E.D.G.E.™ Compass
$450
Then $45/mo from day 31 · First month included
  • Everything in Roadmap only
  • Compass Advisor reads your diagnostic on day one
  • Onboarding maps your personal sales methodology
  • Ongoing coaching, available on demand
  • Nothing resets, compounds across every session
  • Expert In The Loop, book a session with Rich ($195)
  • Cancel anytime
Get Roadmap + E.D.G.E.™ Compass

Stop being the only one
who can close.

Your roadmap is built from your answers. Your Advisor is ready on day one. No calls required to get started.

Get Started, $450