E.D.G.E.™ SalesOS, For Sales Leaders

Your team can sell better.
The system that makes it happen is $950.

A Fractional VP of Sales would build your sales operating system for $8,000 to $12,000 a month. E.D.G.E.™ SalesOS delivers the same outputs, live dashboard, Strategic Sales Operations Manual, Deal Review, Benchmarking Score, Rep Activity Guide, and ongoing AI coaching, for $950 to start and $95/seat/month after that.

$950 and $95/user/mo, Get Started
SVR included · Plan build included · Cancel anytime
$950
One-time entry, SVR + Plan Build
$95/seat
Per month · ongoing access + coaching
$5K to $20K
What the Manual costs from a consultant
$8K to $12K
What a Fractional VP costs per month
Does this sound like your team?

The problems that keep
sales leaders up at night.

These are not talent problems. They're systems problems. Every one of them has the same root cause: you're managing a sales team without a sales operating system. That's what E.D.G.E.™ SalesOS builds.

Your pipeline review feels like optimism, not intelligence.
Your CRM records what reps want you to see. Deals sit in "Proposal Sent" for 45 days. Opportunities that were never real stay open because nobody wants to close them out. And you're forecasting from that data.
You're coaching the wrong problem.
You see low results and coach harder activity. But if the rep has a qualification problem, they're working the wrong companies, more activity makes it worse. Until you can tell the difference, coaching won't change results.
You can't tell your CEO how the quarter will close.
"Pretty confident" is not a forecast. It's what you say when your pipeline depends on how reps feel about their deals this week, not on verifiable deal criteria.
Good reps are leaving. Underperformers are staying too long.
You're making talent decisions based on gut feel and quota attainment, because you don't have a coaching infrastructure that produces evidence. The result: you lose people you should develop and keep people you should move on.

What does it actually cost to build a professional sales operation?

These are the real alternatives your peers are paying for, or not doing because the cost is prohibitive. E.D.G.E.™ SalesOS delivers the same outputs for a fraction of the price.

Fractional VP of Sales (monthly retainer)$8,000 to $12,000/mo
Strategic Sales Operations Manual (consultant)$5,000 to $20,000
Enterprise sales playbook software$42,000 to $180,000/yr
E.D.G.E.™ SalesOS$950 + $95/seat/mo
What E.D.G.E.™ SalesOS delivers

Not a tool. A complete
operating system for your sales team.

One intake. Everything a professional sales organization needs to run, built from your answers, updated every week, coached by an AI Consultant grounded in 28 years and $500M+ in closed B2B deals.

Strategic Sales Operations Manual

Delivered in your first month. A complete, editable document that tells your team exactly what you sell, who you sell it to, how you sell it, what their day looks like, what they earn when they hit goal, and how a new hire gets up to speed in 30 days instead of 6 months.

A sales consultant charges $5,000 to $20,000 to produce this. It is included in your first month, not as a bonus. As the deliverable.

Sales Velocity Roadmap
Your GTM strategy, built from your diagnostic answers
The strategic foundation: your ICP, your market, your velocity blockers, your 90-day action plan. Delivered within minutes. The same foundation your $8,000/month Fractional VP would start with, built from your numbers, not a template.
Live SalesOS Dashboard
Know whether you'll hit your number before the quarter ends
Your 12-Month Goal adjusted for churn, weekly revenue targets, CAC, LTV:CAC ratio, and Road to Goal, all recalculating weekly as you report actuals. Not a feeling. A number. One you can take to your CEO.
Deal Review
Know the close probability on every live deal before you send the proposal
Describe any opportunity. Your SalesOS Consultant scores it on ICP fit, stage advancement likelihood, and close probability, and tells you the one move that advances it. Evidence, not gut feel.
Benchmarking Score
See where you stand against top-quartile companies in your market
Your CAC, LTV, win rate, and churn benchmarked against industry top quartile. Green, Amber, Red. You know what to fix first, and you have the data to explain it.
Rep Activity Guide
Tell every person on your team exactly how to spend their day to hit the number
Role-specific daily schedules for your Manager, Rep, and BDR, hours per activity required to hit your weekly target. Updated every week. Sales Leader can approve or request edits via the SalesOS Consultant.
Ongoing SalesOS Coaching
A Consultant who reads your real numbers and coaches you to coach better
Your SalesOS Consultant checks in regularly. Not generic advice. Guidance seeded from your intake, sharpened by your actual dashboard data, and grounded in our founder's 28 years and $500M+ in closed B2B deals. You become a better coach. Your team performs better.
Expert In The Loop
AI-powered and human-backed, Rich Laster is a click away
When you need a real conversation about your team, your pipeline, or your strategy, paid subscribers can book a 60-minute Revenue E.D.G.E.™ Session directly with Rich Laster, the founder, 28 years, $500M+ in closed deals. Not an AI surrogate. The person.
Pricing

One subscription.
Your entire sales operation.

E.D.G.E.™ SalesOS
$950
one-time · then $95/seat/month
Additional seats
$95/seat/mo
Managers or Reps

Your $950 covers: Sales Velocity Roadmap ($450) + SalesOS Plan Build ($500), one-time, includes your first month.
Your $95/seat/month covers: Live dashboard, Strategic Sales Operations Manual, Deal Review, Benchmarking Score, Rep Activity Guide, and ongoing SalesOS Consultant coaching, everything a professional sales organization runs on.

$950 and $95/user/mo, Get Started →

Sales Leader seat included in $950 · Additional Manager or Rep seats at $95/mo · Ongoing access, updates, and AI coaching

Stop running sales on instinct.
Build the system that runs without you.

Your Strategic Sales Operations Manual is waiting. Your Consultant is ready. Your dashboard goes live the day you complete your intake. No call with Rich required.

$950 and $95/user/mo, Get Started